How to Improve Adsense Targeting on your Site
As an Adsense publisher, I am often annoyed to find my web pages filled with public service announcements
(PSA) and ads unrelated to the content of my site. Fewer relevant ads means fewer click-throughs and
ultimately lower Adsense revenues. However advanced Google’s contextual ad serving algorithm may be, it is
still a computer program (as opposed to a human being) trying to figure out what a web page is about......
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The Color Factor
The importance of color in designing a website is often overlooked by web designers when in fact it is one of
the key elements in presenting an aesthetically pleasing site. Color selection could "make" or "break" the
website because in reality there are vast choices of sites available. The first visual impression given by
the site upon loading can determine if the user would continue to explore the site or click the window's close
button.......
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