How to Set the Stage For Your Opening Headline
Many different copywriting experts claim that the most important
part of any sales letter is the opening headline. That's because it is
often the first thing that a prospect reads when they see your marketing
piece. Studies have shown that 70-80% of all readers will decide if
they want to read the rest of the sales letter after reading the opening
headline. Grab their interest with a compelling headline or killer hook
and there's a real good chance......
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How to Write a Riveting Headline
This is my favorite. Most copywriters spend days, weeks or even
months together to come up with a million dollar headline. A headline
which no matter, irrespective of the situation will grab the attention
of your prospects even in the biggest of ad crowds.Follow these
simple rules while writing arresting headlines
#1. It should
talk about a precise benefit for your prospect. For e.g. You
are selling a......
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Plight of the Web Copywriter - Producing SEO Copy That's Delicious
It's not unusual for the web copywriter to become completely
flabbergasted by the challenges of SEO.Is creating a readable
piece of copy out of something full of keywords really worth the effort
or, for that matter, even possible? Wasn't the whole point just getting
this thing to show up in Google?In moments of panic and during
times when the work load seems overwhelming, the flustered freelance
writer may very well begin......
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Email Copywriting - 5 Tips to Improve Your ROI
As a certified copywriter, one of the jobs I love the most is
crafting email sales letters for clients. I love it because it combines
graphic art, technology, and immediate analysis in with copywriting. While
writing email marketing copy is very similar to writing direct mail
copy there are several nuances that are unique to email marketing. And,
as you might have guessed, I have several tips to make these nuances
work better for you and your email copywriting project......
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Overcoming Buyers Reluctance to Increase Your Sales
In order to increase your sales online it is important to overcome
any resistance a customer may have towards making a purchase. Being it
is impractical to address these concerns on an individual basis it seems
targeting the most common factors is the best approach. It appears the
typical buying process initiates the fear of change in many who quite
naturally are more comfortable with the status quo. Whether change is
for the better or not consumer buying behavior seems more concerned with
the fear of the unknown than with spending money. Learning how to write
persuasive sales copy to overcome this fear starts with......
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